57. Pop Culture, Economics, and Gen X Retirement Planning with Jesse Hurst

Today, Deb welcomes Jesse Hurst, CFP, AIF, Senior Wealth Manager and CEO of Impel Wealth Management, to discuss his book PopEnomics: Pop Culture Insights for Retirement Success, which explains financial planning through pop culture references from music, TV, and movies.

 

Hurst describes how years of weekly client blog posts—expanded during COVID—led to the book’s “pop omics” approach, using examples like R.E.M., Animal House, Friends, and The Beatles to add perspective during market volatility and policy shifts.

 

The conversation covers Gen X financial pressures, housing affordability challenges affecting wealth-building, the importance of having “the talk” with both parents and kids about end-of-life wishes and financial responsibility, and core planning steps: knowing “where you are,” defining measurable retirement goals, and using a plan to confidently spend as well as save. Hurst shares where to find his resources at impelwealth.com.

 

00:00 Pop Culture Money Hook

01:22 Meet Jesse Hurst

02:22 How Pop Omics Began

06:31 Markets Aren’t Ending

10:09 Housing Wealth Squeeze

12:51 Have the Family Talk

14:43 When Life Changes Fast

18:05 Start Where You Are

20:25 Goals and the Puzzle

22:36 Planning Frees You Up

23:27 Hope Is Not Strategy

23:52 Wealthy Versus Affluent

25:16 Retirement Spending Fear

28:19 First Class Breakthrough

31:23 Sandwich Generation Pressure

33:06 Gifting Versus Inheritance

36:26 Credit Cards And Literacy

37:59 Pop Culture Money Lessons

43:21 Where To Find Jesse

44:31 Closing Thanks

 

Links to Jesse Hurst:

www.impelwealth.com

 

https://www.facebook.com/share/1AhkmgdDdh/?mibextid=wwXIfr

 

https://youtube.com/@impelwealthmanagement8960?si=-euyeOdwgKS_011p

 

https://www.linkedin.com/in/jessehurst?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

 

**For speaking and event enquiries, please contact Deb at: Deb@GenXJuggler.com

 

**Want to be a guest on Gen X Juggler Podcast? Send Deb Foster a message      on PodMatch, here: https://www.podmatch.com/hostdetailpreview/genxjuggler

 

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